Thursday, 04 December 2008

Circulation

Essential to the effectiveness of any advertising campaign is a magazine’s circulation. The Engineer applies due rigour to ensure that over 32,000 of the right people are reached every fortnight for you. Please click here to download our ABC circulation certificate.

Strict controls mean that advertiser’s reach only qualified engineers (or with at least 5 years in their job) who have purchasing/specifying power. These engineers often hold senior posts within their organisations and the circulation is top heavy when it comes to reaching directors and managers with varying job titles.

These controls also ensure that these engineers work for engineering intensive organisations including those who operate in the following sectors:

Every qualifying reader of The Engineer subsequently must actively request their copies. This means that unlike many other magazines advertisers know they are in a media which readers and their target audience want to receive regularly.

Furthermore, every reader must re-register and request The Engineer every 12 months. Many other titles refresh elements of their circulation sometimes only every 36 months or even beyond. Using The Engineer for advertising thus cuts wastage and increases the likelihood that you are visible to the right people whenever you run your advertisements.

Readership

Taken from The Engineer Reader Attitude Survey 2005, please find here our reader's attitudes, habits and all the evidence you need from our readers as to why The Engineer should be a key part of your media schedule.

Of the last six issues of The Engineer, how many have you read or looked at?

Choices Responses % of Responses
Six 376 78.7%
Five 43 9%
Four 34 7.1%
Three or Fewer 25 5.2%
Total respondents 478
Percentage of total surveys opened 87.07%

By the time you have finished with your copy of The Engineer what proportion of the pages have you read or looked at?

Choices Responses % of Responses
75 - 100% 194 40.5%
50 – 74% 212 44.4%
25 – 49% 63 13.2%
1 -24% 9 1.9%
Total respondents Average 55.93% 478
Percentage of total surveys opened 87.07%

Approximately how long do you spend reading The Engineer on average?

Choices Responses % of Responses
An hour or more 111 23.3%
50-59 minutes 55 11.5%
40-49 minutes 107 22.4%
30-39 minutes 105 21.9%
20-29 minutes 68 14.2%
Less than 20 minutes 32 6.7%
Total respondents 478
Percentage of total surveys opened 87.07%

After you have finished with your copy of The Engineer, what happens to it?

Choices Responses % of Responses
It is kept for future reference 94 19.7%
It is passed on to someone else at work 188 39.6%
Relevant articles are copied/cut out 136 28.6%
It is discarded with no one else reading it 58 12.1%
Total respondents 476
Percentage of total surveys opened 86.7%

Apart from yourself, approximately how many other people read or look at your copy of The Engineer?

Choices Responses % of Responses
Ten or more 13 2.8%
Nine 0 0%
Eight 2 0.4%
Seven 3 0.6%
Six 11 2.3%
Five 16 3.4%
Four 31 6.5%
Three 59 12.4%
Two 137 28.8%
One 118 24.8%
None 86 18%
Total respondents 476 2.11 pass-on readers
Percentage of total surveys opened 86.7%

Please tell us why you read The Engineer by selecting all relevant options below:

Choices Responses % of Responses
To keep abreast of new technologies 353 74.2%
To keep abreast of new techniques/processes 328 68.9%
To keep abreast of new products 284 59.6%
Because it is an interesting read 388 81.5%
Other, please state: 41 8.6%
Total respondents 476
Percentage of total surveys opened 86.7%

Please indicate how often you read or look at these regular sections of The Engineer:

Choices Always
(5)		 Very Often
(4)		 Quite Often
(3)		 Occasionally
(2)		 Never
(1)		 Average
Editor's Comment 150 108 100 98 11 3.62
The Big Picture 129 176 112 48 2 3.82
News 232 165 57 11 2 4.31
Focus 73 171 163 58 2 3.55
Business 99 148 143 69 8 3.56
Viewpoint 59 121 165 110 12 3.22
Letters 83 99 97 162 26 3.11
Main Feature 189 193 73 11 1 4.19
Interview 36 98 167 154 12 2.98
Design Engineering 90 155 131 88 3 3.52
Production Engineering 78 147 125 109 8 3.38
Jobs Pages 105 50 62 179 71 2.87
Problem Page 97 90 117 126 37 3.18
Total respondents 476
Percentage of total surveys opened 86.7%

How often do you look at the classified, products and services section?

Choices Responses % of Responses
Always 39 3.2%
Very Often 108 23.1%
Quite Often 134 28.7%
Occasionally 171 36.6%
Never 15 3.2%
Total respondents 467
Percentage of total surveys opened 85%

Which, if any, of the following publications do you read regularly?

Choices Responses % of Responses
Design Solutions 61 13%
DP&A 34 7.3%
Drives & Controls 85 18.2%
Electronics Weekly 77 16.5%
Engineering 181 38.7%
Eureka 115 24.6%
Industrial Technology 70 15%
Machinery 65 14%
Manufacturing Computer Solutions 29 6.2%
MCAD 40 8.6%
New Scientist 51 10.9%
Production Engineering Solutions 30 6.4%
Professional Engineering 81 17.3%
The Manufacturer 73 15.6%
Time Compression Technologies 26 5.6%
Works Management 60 12.9%
Total respondents 467
Percentage of total surveys opened 85%

When you see a product or service of interest advertised in a magazine, how do you normally respond?

Choices Responses % of Responses
Telephone the company directly 68 14.6%
Email the company 93 19.9%
Contact/seek further information via their website 260 55.7%
Use the magazine's reader enquiry service 46 9.8%
Total respondents 467
Percentage of total surveys opened 85%

How often have you obtained further information on something you have seen featured or advertised within The Engineer?

Choices Responses % of Responses
Very Often 5 1%
Quite Often 92 19.7%
Occasionally 350 75%
Never 20 4.3%
Total respondents 467
Percentage of total surveys opened 85%

How often do you browse the jobs pages?

Choices Responses % of Responses
Every Issue 168 36%
Once a month 49 10.5%
Less than once a month 178 38.1%
Never 72 15.4%
Total respondents 467
Percentage of total surveys opened 85%

What is your general perception of The Engineer?

Choices Responses % of Responses
Better than other magazines 413 88.6%
The same as other magazines 51 11%
Inferior to other magazines 2 0.4%
Total respondents 466
Percentage of total surveys opened 84.88%

How often do you view The Engineer's website, theengineer.co.uk?

Choices Responses % of Responses
Daily 4 0.8%
2 or 3 times a week 3 0.6%
Once a week 47 10%
Less than once a week 245 52.6%
Never 167 36%
Total respondents 466
Percentage of total surveys opened 84.88%