Thursday, 04 December 2008

Online Rates

Standard rates are Run-of-site, targeting is possible at no extra premium.

Targeting Possibilities:

  • Geography e.g. UK, France, Europe.
  • Regional targeting e.g. London, Birmingham and major towns. (UK Only)
  • Editorial e.g. Design Engineering, Aerospace, Automotive, News etc
  • Keyword e.g. readers searching for Design, Drives, Logistics, Jobs etc

    Ads (cost per thousand impressions/ad views)
    468 x 60 pixels (Banner)
    Impressions £ $
    Up to 25,000 50 100
    25 – 50,000 45 90
    50,000 + 40 80


    120/160 x 600 pixels (Skyscraper)
    Impressions £ $
    Up to 25,000 90 180
    25 – 50,000 80 160
    50,000 + 70 140


    60/90 x 120 pixels (Button)
    Impressions £ $
    Up to 25,000 40 80
    25 – 50,000 35 70
    50,000 + 30 60


    338 x 280 pixels (MPU)
    Impressions £ $
    Up to 25,000 150 300
    25 – 50,000 125 150
    50,000 + 100 200


    E-mail (cost per weekly email newsletter)
    Sponsorship
    No. of Issues £ $
    Up to 3 1000 2000
    3 - 5 850 1700
    5 - 9 700 1400


    Advertisement
    No. of Issues £ $
    Up to 3 500 1000
    3 - 5 400 800
    5 - 9 300 600


    Courses & Events (Text & Link)
    No. of Issues £ $
    Up to 3 250 500
    3 - 5 200 400
    5 - 9 150 300


    New Products (Text & Link)
    No. of Issues £ $
    Up to 3 250 500
    3 - 5 200 400
    5 - 9 150 300


    3rd Party E-mail Marketing (cost per e-mail)
    No. of Issues £ $
    Up to 3 1000 2000
    3 - 5 850 1700
    5 - 9 700 1400


    Advertorials & Promotional pages: Prices available on request, click here

    Rich Media - e.g. overlays, wallpaper, video

    The Engineer Online can carry most types of rich media. Prices available on request, click here

    Sponsorship
  • User Surveys
  • Competitions
  • News Channels
  • Site
  • Homepage/Channel Roadblocks
  • Webcast
  • Micro-sites / New channels

    The Engineer Online aims to be an innovative partner and are happy to work on tailor-made proposals.

    Mechanical Specifications:
    Banner
    Size 468x60 pixels
    Maximum file size 15K
    Position Top


    Leaderboard
    Size 728x90 pixels
    Maximum file size 20K
    Position Top


    Skyscraper
    Size 120 or 160 x 600
    Maximum file size 20K
    Position Far Right


    Small Skyscraper
    Size 120 x 200 or 300
    Maximum file size 15K
    Position Right


    Button
    Size 60 or 90 x 120
    Maximum file size 12K
    Position Right


    MPU
    Size 336 x 280
    Maximum file size 25K
    Position Within article page


    Please note Shockwave files need to have the following click tags:

    {
    if (clickTag.substr(0, 5) == "http:")
    {
    getURL(clickTag, "_blank");
    } // end if
    }

  • Newsletter Ads
    Sponsors
    Text Version - A heading, 40 words of text and a click throughs URL.
    HTML Version - Banner Ad, A heading, 40 words of text and a click throughs URL.

    Advertisement
    Text Version - A heading, 30 words of text and a click throughs URL.
    HTML Version - Button Ad.

    Courses & Events
    Text & HTML Version - A heading, 20 words of text and a click throughs URL.

    New Products
    Text Version - A heading, 20 words of text and a click throughs URL.
    HTML Version - Product Image, A heading, 20 words of text and a click throughs URL.

    Reporting & Tracking
    The Engineer Online uses Accipiter’s AdManager to deliver all advertising, in order to maintain accurate impression results, and to generate performance results.

    Submitting Ad copy

  • Rich Media must be submitted one week prior to start date.
  • All flash creative must be complete with an active URL implemented in the code
  • When rich media is used, alternative GIF creative is required.

     


    Sonal Patel
    Online Advertising Manager

    Tel:       0207 970 4487
    Email:   sonal.patel@centaur.co.uk