UKMap Launch Hailed a Success

24 June 2009

Cambridge, 11 June 2009:  The GeoInformation® Group, publishers of UKMap, today revealed that the launch of its new large scale mapping product was a complete success.
The launch, that took place at the British Computer Society on June 8th, was packed out with over 70 invited guests from a wide range of market sectors, including police and emergency services, land and property, retail, education, internet mapping and local government.

The audience was given the first look at UKMap and the many benefits it will bring to the UK location market, including accurate data, derived data rights, new local information, and cost savings.  UKMap proved its versatility through demonstrations on standard desktop GIS, including ESRI and MapInfo, and STAR-APIC demonstrated its UKMap Oracle solution.

Attendees were also given a sneak preview of the UKMap’s latest field data collection tool, MAGIC, designed with government support to improve rapid data collection.

Chris McCartney of Pitney Bowes Business Insight commented, "The launch offered us a chance to get an understanding of what the UKMap is all about …  There seemed no doubt that The GeoInformation Group have (sic) listened to customers and what the market wants - choice!"

Steve Farr, LLPG Manager for London Borough of Hounslow, went even further, remarking, "Local Government needs to rethink its mapping strategy now we have UKMap as a credible alternative”.

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