Thursday, 20 June 2013

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Headline

The age of engagement

Comment

My 92 year old mother is not a reader of the Engineer, but would want me to point out that it is not "different to..." but ""different from...". While on the subject of usage, I saw "medias" the other day. Such a travesty would never have made it past the traditional sub-ed’ into any printed form, perhaps contributing to that time lapse between pen and reply envelope. Sadly they are all too common in this easy-osey world of instant self-expression and self-gratification. My point is not purely to be curmudgeonly, but to appeal to all for a bit more care in communication. Just because a piece is going to be published on the instant, it does not mean that text should not be carefully composed and checked. Even the most brilliant ideas are worthless if they are not expressed in clear terms that are readily understood by all. The feedback columns in this august publication illustrate my point all too frequently. Please don’t abandon journalistic rigour along with the founding medium.

Posted date

20 Jul 2012

Posted time

4:31 pm

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The Engineer June Digital Edition

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Many automotive companies are working technologies towards a 'self-driving' car. What are the biggest barriers to these finding a place on the road?

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