The Birmingham company, the only UK manufacturer of this range of press-fit pins, has partnered with developers TSB Sorig and is expecting to produce millions of components annually for customers involved in automotive electronics and those looking for increased robustness in interconnects.
In a statement, Rowan Crozier, Brandauer CEO said: “Demand for this innovation is expected to be huge and electronica [was] the perfect platform to launch it to the market.
“The ‘needle eye’ technology lends itself to automation and offers greater efficiency and we can adapt the press-fit compliance pin to suit customer’s bespoke requirements. This is where our Special Product Division comes into its own and we can manufacture a prototype push fit terminal in…15 days.
“We are looking to secure £1m of sales for EloPin in the first year and that will be a fantastic achievement for our first new product in almost three decades.”
In addition to EloPin, Brandauer also promoted its expertise in progression tooling, laminations and presswork.
Rowan said: “There has been a lot of uncertainty after Brexit, but we remain confident that investment in solderless terminal pin capabilities is vital to navigate the economy that we find ourselves in.
“We currently export 75 per cent of our £7m turnover and we want this to grow and the one way we can help deliver this expansion is being in control of our destiny through manufacturing and marketing our own products.
“EloPin is the first of a multi-faceted approach to the development of our product offering and we look forward to considerably adding more to the range over the next eighteen months.”
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