The year-long campaign is aiming to change the perception of manufacturing and promote it as a possible career for the next generation by showcasing what Britain makes today.
UK business secretary Vince Cable and business minister Mark Prisk yesterday launched the ’Make it in Great Britain’ campaign, which aims to transform outdated views of UK manufacturing and dispel a perceived myth that Britain doesn’t make anything anymore.
Senior figures in the manufacturing industry, including Joe Greenwell from Ford of Britain, William Butler-Adams from Brompton Bicycles and Michael Ryan from Bombardier Aerospace, are behind the campaign. They will act as ‘industry champions’, taking formal roles as part of the campaign and supporting its work.
The exhibition at the Science Museum, between 24 July to 9 September 2012, will showcase 30 innovative pieces of manufacturing that have been produced in Britain.
Cable said: ‘Manufacturing is our most exportable sector and is at the heart of our long-term economic vision. We have outstanding manufacturing companies, both large and small and I want to call on them to join us in being part of the “Make it in Great Britain” campaign.’
Prisk also announced that the campaign will be looking to recruit 30 rising stars of manufacturing under the age of 30, to inspire young people with their own experiences and support the campaign.
He said: ‘Historic British innovations such as Stephenson’s Rocket have been inspiring young people to be engineers for generations. But we, along with industry, want to show off the best, most innovative examples of British manufacturing as it is today.’
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