CUE to train

Coventry University Enterprise (CUE) has linked up with Hewlett-Packard to run an internationally recognised business support programme for micro enterprises in the West Midlands. The university and the Geneva-based Micro-Enterprises Acceleration Institute (MEA-I) is to offer free training to small firms in core business skills such as finance, operations, technology management, marketing and communications.

The Micro-Enterprise Acceleration Programme (HP-MAP) at CUE is a £543,000 project funded by the European Social Fund geared to speed up economic development in communities by specifically targeting businesses with up to ten employees. It is offered in 25 countries including Africa, Russia, China and India. The Coventry centre is the first in the UK to deliver the HP-MAP programme.

MEA-I executive director Dr Jelena Godjevac said: ’Ninety five per cent of the world’s workforce is employed by micro enterprises – that’s almost one in ten people – so our role is to find the trainers who can deliver extra support to help them fully integrate business and technology.

She added: ‘Working with a university gives you access to staff who are highly skilled and make excellent trainers.’

Hewlett-Packard director of corporate marketing Gary Allden said: ‘Business development means job creation and wealth creation, and we look forward to working with CUE to deliver real impact in the region.’