Every product tells a story

Running until 4 January 2000, an exhibition at the Victoria & Albert museum is taking a close look at modern product design. `Designing In The Digital Age’ focuses on three contemporary products in order to demonstrate the philosophies of different design teams.

Electrolux Zanussi’s OZ refrigerator, Dyson’s latest cyclonic vacuum cleaner, and BT’s Synergy 1500 cordless telephone are all used to illustrate different ways in which product design has responded to digital technology. Dyson’s DC05 and BT’s telephone were designed using software supplied by Unigraphics Solutions, which has worked closely with the museum to provide a number of hands-on CAD exhibits, where visitors can use 3D CAD to examine the characteristics of a solid model. The exhibition tracks the development of 2D CAD packages, 3D Solid Modelling, rapid prototyping and tooling manufacture and is put into further context by the V&A’s historic collection of sketches and model designs.