Groupe Danone is to sell its Jacob’s Bakery biscuit business in the United Kingdom and its Irish Biscuits outfit in Ireland to United Biscuits.
The two companies both produce and market a wide range of sweet and savory biscuits as well as snacks. In 2003, they reported sales of 266 million Euros, including 70 million Euros in the Republic of Ireland.
Jacob’s Cream Crackers ranks first in the savory biscuits segment in the UK with well-known brands like Tuc and Thai Bites, while for its part, Irish Biscuits has a portfolio of brands including Kimberley, Mikado and Jacob’s Fig Rolls.
With 2003 sales of £1.3 billion, United Biscuits, with brands such as Penguin and Jaffa Cakes, has 29 sites world-wide of which 14 are in the UK. Internationally, it employs over 10,000 people, with 7,000 of those in the UK.
The transaction is still subject to acceptance by relevant authorities and compliance with procedures required for conclusion of the sale, in particular the agreement of local anti-trust authorities.