Funding round boosts Mobile Tag’s barcoding business

Barcode marketing company Mobile Tag has successfully raised a new round of financing of €6.6m (£5.6m).

Led by SEB Ventures alongside the company’s historic venture investors, Xange Private Equity and Alven Capital, this funding round will allow Mobile Tag to strengthen its position in the US market and further consolidate its European position.

Founded in 2006 by Domenico Surace, Mobile Tag employs 55 people in France and the US.

Mobile Tag develops mobile marketing solutions allowing access to digital content using a mobile handset to scan 2D barcodes, such as QR-codes, Datamatrix, Flashcode and Fotokody; and 1D barcodes found on packaging, such as EAN and UPC, as well as via NFC tags.