IMS Research has released an interim update to its tablet study following six months of iPad sales.
The firm estimates that 21 million tablets will ship in 2010 and forecasts this market at 129 million units shipping in 2015.
Based on a recently published study, Impact of Connected Tablets on the Consumer Electronics Market – 2010 Interim Update, tablet sales are expected to continue at an even stronger rate as Apple expands its retail reach and as others such as Samsung and RIM introduce new products.
Anna Hunt, study author and principal analyst at IMS Research, said: ‘Apple’s early market leadership will be difficult to catch. The market will likely become quite crowded as new tablet products continue to be deployed through 2011, but only a few have the marketing reach and brand presence that can compete with Apple.’
IMS Research estimates that iPads will account for a 73 per cent share of the market in 2010, with Samsung, RIM and Dell key competitors to watch for 2011.