A salutary warning was sounded to industry at this month’s e-business seminar, which argued that the economy stands on the brink of an information revolution which could do for industry what the industrial revolution did for agriculture. Industry’s biggest players face extinction unless they embrace internet-based business based around customer service – or so the argument goes.
We may not believe this. But to wait and see is to allow bold players to change the rules. Thus free internet service providers such as Freeserve have emerged, while on-line selling of airline tickets and used cars is transforming their respective markets. Manufacturing may not feel threatened yet, but should heed the warning: now is the time to start taking e-business seriously.