Audi uses Motor Show as recruitment showcase

Car firm Audi is using the London Motor Show as a vehicle to recruit new staff. A team of recruiters will be on the German manufacturers’ stand to promote the company’s Audi Academy recruitment, training and development programme. Audi first used this approach in Germany in 1997. It had 600 enquiries when it ran a […]

Car firm Audi is using the London Motor Show as a vehicle to recruit new staff.

A team of recruiters will be on the German manufacturers’ stand to promote the company’s Audi Academy recruitment, training and development programme.

Audi first used this approach in Germany in 1997. It had 600 enquiries when it ran a similar scheme for the first time in the UK at last year’s Birmingham Motor Show.

`It is an ideal location to attract individuals at a place where the product meets the people,’ said Kevin Watkins, Audi Academy manager.

`One of the main advantages is that we are able to collect details of interested individuals. This information is vital. It cuts out the need for advertising, saving both time and money.’

Watkins said the the company needed engineers to work in calibration, development, design, testing and developing prototypes.

Recruits could also work at Cosworth Engineering in Northampton, which was acquired by Audi last year.

Customer services, marketing and human resources professionals are also being targeted.

Applicants will undergo an automated telephone interview and complete a job-specific interview form if contacted after the show.

Watkins said it used these techniques to find out whether candidates were likely to fit in with the company’s culture.

`Successful personnel from another car manufacturer will not always be successful at Audi,’ he said.

`Every company operates differently, requiring different and sometimes extra talents. The telephone interview has been designed to act as an initial filtering mechanism used to determine whether candidates would fit in with Audi’s culture.’

The London Motor Show runs until 31 October at Earls Court. Audi can be found on stand E6.

* Car of the Month: Audi A2, p12

John Robinson writes for Personnel Today magazine