The Scottish Office has launched a taskforce to save nearly 400 job losses announced by British Aerospace last month.
Chief executive Dick Evans and Lord Younger of Prestwick, who sits on the board of Prestwick airport operator PIK, will identify new opportunities with members of local councils to develop the area.
The taskforce will consider means of attracting new companies to Prestwick, developing the land and marketing the skilled labour.
`The attractions of Prestwick as an airport and centre of the aviation industry are clear from recent growth in traffic,’ said Brian Wilson, Scottish industry minister.
`We need to build on these positive developments to ensure other opportunities are fully realised.’
BAe announced the redundancies last month when it decided to close its Jetstream regional turboprop facility.