BMW to try to raise Rover productivity

The launch of the new Rover 75 earlier this week at the British Motor Show was overshadowed by a warning from its German owner that Rover’s Longbridge plant, which employs 14,000, could be closed if it did not become more profitable. BMW chairman Bernd Pischetsrieder said the plant needed to close a 30% productivity gap […]

The launch of the new Rover 75 earlier this week at the British Motor Show was overshadowed by a warning from its German owner that Rover’s Longbridge plant, which employs 14,000, could be closed if it did not become more profitable. BMW chairman Bernd Pischetsrieder said the plant needed to close a 30% productivity gap with German operations. On Wednesday, unions representing workers at Rover’s UK plants met to try to find a way of meeting the call for savings and changes in working practices.