BP Amoco is to change its name back to BP and emphasise its solar power businesses in a corporate rebranding programme announced this week.
The use of the company’s thin-film solar panel technology – which incorporates solar cells into sheets of glass – will be a key feature of the refurbishment of all its petrol stations over the next four years. All leading sites in its main world markets will have solar panels installed in their petrol-pump canopies and the roofs of forecourt buildings.
Following the takeover of US oil companies Amoco and Arco in the past two years, BP has around 28,000 retail outlets worldwide. While this number will inevitably reduce as sites are rationalised, chief executive Sir John Browne said solar technology would be progressively introduced as the remaining ones were refurbished.
Browne said the programme would further boost the company’s solar power division, which is growing by 20% a year and is on target to reach an annual turnover of $1bn (£670m) by 2007.
The company’s new logo – which resembles a yellow and green sunflower with a white centre – stresses the solar theme. It replaces the shield that has served the firm since since 1947.
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