Cinema advert to boost engineering hits screens

The first cinema advertisement aimed at boosting engineering as a career for school-leavers hits the screens today, showing with the Terrence Malick war epic The Thin Red Line. The advert promotes the benefits of engineering NVQ qualifications and features teenagers playing a computer game, racing to get into an ‘NVQ’ fast lane. When the camera […]

The first cinema advertisement aimed at boosting engineering as a career for school-leavers hits the screens today, showing with the Terrence Malick war epic The Thin Red Line. The advert promotes the benefits of engineering NVQ qualifications and features teenagers playing a computer game, racing to get into an ‘NVQ’ fast lane. When the camera pulls back, they are seen to be ‘working’ at a CAD station in a design office. ‘It translates the fun of a PlayStation into an engineering environment,’ said the Engineering and Marine Training Authority, which has part-funded the campaign. Meanwhile, attempts continue to get industrial backing for a five-year TV ad campaign to boost the image of engineering.