Backers of the £25m advertising campaign for engineering careers are to meet government officials today as the first stage in getting support for the scheme.
Campaign organisers see ministerial backing as essential before commercial investors are prepared to part with their cash.
‘We need government backing, then we can close the sale with investors,’ said Engineering Employers’ Federation (EEF) public affairs director Jeremy Miller.
Engineering companies have been asked to put up to £1m each into the campaign over a five-year period. Some of them are expected to agree to only half this amount.
‘Instead of seeking 20 30 key investors, we may be looking to cast the net wider,’ said Miller.
The funding stage has taken longer than planned, but the campaign, devised by advertising agency J Walter Thompson, is still due to start next spring.
The project is being coordinated by the EEF, the Engineering Council, and the Engineering and Marine Training Authority.