‘The role of exhibitions is going through considerable change’, says Larry Spieler, former organiser of the C&I Exhibition and, more recently, former organiser of the InControl Show.
Spieler says it’s difficult for any exhibition to serve the needs of every company every year. He also claims that industry demands too much of exhibitions.
Spieler: ‘Firms can achieve success by defining goals and objectives closely before each exhibition. Some exhibit for the negative reason that they cannot afford not to be there.’
He also comments that organisers should not treat exhibitions as an unchanging annual commodity, rather than providing a long term service to industry.
‘One of the problems is getting project manhours approved for visitors’, says Spieler. ‘Too often, companies, particularly contracting organisations, do not seem to value keeping up to date with rapidly changing technologies. Sending just one representative does not do justice to anyone’.
Spieler has now severed all connections with the organiser of the InControl Show. He plans to act as a consultant, based on 17 years with the C&I Exhibition industry, for companies which plan to exhibit in the C&I field. Tel: 01737 643133.