Ford to target electric Think at Scandinavian and US markets

Ford is to sell the Think electric city car in Scandinavia by the end of the year. It recently took a majority stake in Pivco Industries, the car’s original developer. Richard Parry-Jones, group vice-president for product development, said the Think would also go on sale in California next year. Ford is working on structural integrity, […]

Ford is to sell the Think electric city car in Scandinavia by the end of the year. It recently took a majority stake in Pivco Industries, the car’s original developer.

Richard Parry-Jones, group vice-president for product development, said the Think would also go on sale in California next year.

Ford is working on structural integrity, noise levels, and ensuring that the car meets stringent reliability standards. This will be led by Ford’s research and vehicle technology group in Aachen, supported by the small vehicle engineering centre at Merkenich and Dunton.

Norfolk-based Lotus Engineering will also have an input on the car’s composite body panels.

The development will be funded from Ford’s £100m a year budget for alternative fuel technology.

Ford expects to sell the Think in the low thousands in both markets to city dwellers. Parry-Jones said the Think could replace these customers’ older, polluting, second cars the ‘jalopies’ just used for local journeys.