The Institution of Electrical Engineers is to appoint ambassadors in developing markets including Asia and southern Africa. The aim is to provide more support for its members abroad and widen its international activities.
Over the next six months, the IEE will select senior industrialists from energyor electrical companies, or other influential people, in Korea, India, Malaysia and southern Africa.
Their role will be to promote IEE services and encourage links between the institution, foreign governments and industry. The ambassadors will also act as advisers to the IEE on its overall international strategy and will meet on a six-monthly basis. The first conference of about six to 12 ambassadors is due to be held in the late summer.
`The ambassadors will also act as door-openers for the IEE so that our visits will have more impact,’ said Dr John Williams, IEE chief executive.
The first appointment is likely to be made next month, probably in Hong Kong, where the IEE has about 6,000 members comprising British and foreign firms.
The IEE will open a new centre in Beijing over Easter.