Engineering and number one hits singles aren’t something that most of us readily associate.
However, in a bid to increase the appeal of engineering, the Engineering Council has put its backing behind the launch of a pop band. Yes, that’s right, a pop band. This is, apparently, part of a campaign to prove to young people how becoming an engineer can offer rewarding careers across a variety of exciting environments.
While some cynics might regard the measure as somewhat desperate, and view the link between engineering and pop performers extremely tentative, it cannot be denied that the music industry does rely heavily on engineering and technology and especially on the electrical, sound and lighting engineers behind the stars of the pop world.
The initiative was launched at the BBC Tomorrow’s World event in London, where Music World – sponsored by the Engineering Council – saw new pop band Manna previewing its debut single.
Alongside Manna were demonstrations by some of the leading manufacturers of the latest in music technology. This includes Marshall Amplification – one of the world leaders of guitar amplifiers used by stars such as Jimi Hendrix and Paul Weller – and Vestax Europe, producers of amateur and professional DJ equipment.
Malcolm Shirley, director general, Engineering Council, says: ‘This was a fabulous opportunity for young people to find out how exciting engineering and technology can be. Whether or not they can sing or dance, they can still have a career in the music industry as an engineer. We were very excited to be involved with Music World. Not only did it allow us to promote the vital message of encouraging young people to take up engineering as a career, but also that engineers can work in many exciting and different areas.’
And if it all backfires, then at least we may have created a new breed of engineering rock legends like Brian May from Queen, who himself graduated from University with a BSc honours degree in Physics and Mathematics before deciding that strumming was more his scene.