Letter: Not all doom and gloom for Rover

Bad publicity will harm investment in the West Midlands, as the Institute of Directors points out (News, 7 April). However, what will also harm investment in the region is a knee-jerk reaction to the effects of the Rover break-up. People seem to assume that the whole company is about to disappear. But let’s look at […]

Bad publicity will harm investment in the West Midlands, as the Institute of Directors points out (News, 7 April).

However, what will also harm investment in the region is a knee-jerk reaction to the effects of the Rover break-up. People seem to assume that the whole company is about to disappear.

But let’s look at the facts: Land Rover is still there, and looking all the stronger for being bought by Ford. The new Mini is still there too. The Rover 75 may suffer from the public perception of Rover as a brand, but anyone who has test driven it will tell you it is a great car.

Of course, the fall-off in work from the Rover supply chain will hit some companies very hard, but others may escape more or less unscathed. After all, Longbridge has not been a great source of business for many engineering companies over the past five years, and you don’t miss what you never had in the first place.

Mike Hardcastle, by e-mail