New outlook and new horizons for Siemens

Major changes are planned at Siemens going market-driven, not product led, according to Geoff Hardern, UK md of the Automation Division. To succeed next century, it is not enough just to be financially sound. Over-engineered products that are uncompetitive must not hold us back’, he said. Speaking to journalists last month, he said that Siemens […]

Major changes are planned at Siemens going market-driven, not product led, according to Geoff Hardern, UK md of the Automation Division. To succeed next century, it is not enough just to be financially sound. Over-engineered products that are uncompetitive must not hold us back’, he said.

Speaking to journalists last month, he said that Siemens plans to invest in Microsoft and open systems. Only major players will survive in the SCADA market, and we already have integrated automation links to business software like SAP R/3′.

Further, he said that Siemens is using performance monitoring standards recognised by the European Foundation for Quality Management (EFQM).

He said that Siemens aims to exploit areas of expertise that exist within its sister divisions, such as voice and data communications, multi-media technologies, smart card technologies and networking systems.

Siemens in the UK turned over £1.5bn in 96 and employs 11,000 people, with manufacturing sites in 14 locations. Global sales are £41 billion, with sales in the Automation Division £2.5 billion.

W E Instrument, in Bury St Edmunds, is now handling the sales of Siemens’ recorders in the UK.