Pace Micro Technology is recruiting 250 temporary workers to meet an expected Christmas rush for digital TV set-top boxes.
The company has added 122 short-term staff to the 1,000 full-time workers at its headquarters in Saltaire, West Yorkshire. Training is under way for a production increase later this month.
Chris Boyce, Pace’s head of strategic and business development, said: `TV is big at Christmas. Broadcasters don’t launch new services in summer, preferring the winter when people are more likely to be indoors.’
Most of the temporary staff will work in the least-skilled parts of the factory. Boyce said Pace had developed a local pool of labour to meet high seasonal demand. The company is also recruiting engineers as part of its non-seasonal expansion plans and has signed up around 128 in the past year.
Pace, which produces 1.3 million units a year, is Europe’s largest digital set-top box manufacturer with a 22% market share. It is the second biggest in the world, with a market share, excluding the US, of 17%. When the US is included, this falls to 9%, but the company is targeting America for growth.
The global market for digital boxes is expected to quadruple from 15 million to just under 60 million units a year by 2005, according to industry estimates.
* Pace is to supply 75,000 digital satellite set-top boxes to Yes, an Israeli digital satellite broadcaster which will launch the country’s first digital TV service at the end of this year.