Phoenix to cut price of Rover models

New owner Phoenix announced this week that it is to cut the price of Rover models by an average of 12%. Following the success of Rover’s sales campaign during April, Phoenix chief John Towers disclosed that he is to continue the policy of price cuts introduced by BMW last month, though not quite at last […]

New owner Phoenix announced this week that it is to cut the price of Rover models by an average of 12%. Following the success of Rover’s sales campaign during April, Phoenix chief John Towers disclosed that he is to continue the policy of price cuts introduced by BMW last month, though not quite at last month’s levels, which he described as `a bit over the top’. Towers believes costs can be cut to make the company profitable at this level.