British Aerospace could find itself locking horns with unexpected new rivals in the form of Nintendo or PlayStation – but not because it has any plans to get into the lucrative computer games market.
Like many large industrial companies, the aerospace giant is engaging futurologists to help it plan for the next 20 years. It has called in a think tank, the Chatham House Forum, to lead the research over the next 12 months. The consultancy will try to identify new directions for the business.
Allan Mason, head of strategic studies at British Aerospace’s International Business School (part of its in-house Virtual University) said the project could throw up some unexpected results.
`Maybe our competitors of the future will not be the likes of Boeing or Lockheed Martin, but companies such as Nintendo. It could happen – especially when you start to consider the possibilities of remotely guided missiles and unmanned aircraft.’