Next time you sit sweating over your next generation product design, bear one important fact in mind – nearly all design problems have been solved before!
That means that the only real challenge you face is where to find the solution that has been successfully used previously and then apply it to your particular problem. And then it’s job done.
Finding out about what solutions might exist isn’t all that hard either. Thanks to the pioneering work of Genrich Altshuller, a Russian patent clerk, who developed a rather innovative methodology in the 1950’s to help designers do just that.