Efforts to promote engineering will receive up to £1.5m in government grants over the next three years.
The Campaign to Promote Engineering (Quinco) will get £425,000 a year, including £250,000 a year for the proposed Engineering Image Campaign. Existing projects will receive £75,000 and £34,000 will go to the Engineering Council to update and re-issue its environmental guidelines.
Energy and industry minister John Battle said: ‘We must try and alter negative perceptions (of engineering) and persuade young people that science and engineering careers can be rewarding.’
Conditions for the grants to be paid include ‘satisfactory progress towards a minimum number of 50 Quinco patrons’ there are now 32. The campaign will also have to raise equal amounts of money from other sources to qualify for the grants.
Jeremy Miller, Engineering Employers’ Federation external affairs director, said: ‘Any effort to improve the image of engineering is good.’ But he added that more involvement from private-sector companies was needed.