Surf’s up at the internet cafe

However enticing, informative and entertaining the stands at Manufacturing Week may be, you could find that you grow weary of the trudge around the NEC’s halls. A solution is at hand, and one which may prove beneficial – a visit to the internet cafe. It is at stand 8326 in Hall 18, and is sponsored […]

However enticing, informative and entertaining the stands at Manufacturing Week may be, you could find that you grow weary of the trudge around the NEC’s halls.

A solution is at hand, and one which may prove beneficial – a visit to the internet cafe.

It is at stand 8326 in Hall 18, and is sponsored by British Trade International (BTI) with hardware and software provided by Creative Options. At the eight workstations visitors can view BTI’s new website, which contains valuable information for companies with export interests. Or they can browse the business pages on the web.

An innovative new internet tool – Anderson Interactive web seminar – will also be demonstrated at the stand. This allows users to hold web seminars with up to 2,000 people at once. The system is able to broadcast live audio and also allows real-time question/answer sessions and polling.

John Battle, the foreign and commonwealth minister, will be one of many people to see the system when he visits the stand for a demonstration during the opening day of the show.

John Sammon, project manager at Anderson Interactive, said: `Obviously you can reduce costs – you reduce the time your sales people spend on planes, in cars or in hotels. You don’t have to worry about renting space to accommodate hundreds of people that you want to attend your product launch, seminar or other large-scale event.

`Our research shows that there will potentially also be a higher participation rate for a web-hosted event, rather than for those your clients have to attend in person.’