A toolmakers’ trade body is trying to win over the hearts and minds of teenagers by sending a CD-Rom that promotes engineering careers to every secondary school in the UK.
The Gauge and Toolmakers’ Association (GTMA) is targeting its CD-Rom at 13 and 14-year-olds. It aims to promote the high-tech side of the industry, which it says offers ‘lucrative and secure’ prospects.
‘British industry is suffering and the Government has few measures in place to ensure investment,’ said GTMA chief executive Steve Eyles. ‘So we have decided to do the job ourselves.’
The CD will be distributed to careers advisers and secondary school teachers all over the country in the spring. It will focus on product areas which depend on the gauge and toolmaking industry, with an explanation of the processes involved.
Doug Rimington, technical director of Allenvale Tools and Production, said the move would be as important in educating teachers as it would students: ‘There seems to be little connection made in schools between computing and engineering,’ he said, ‘with the result that teachers are not keeping up with the technology that is now part and parcel of an engineering career.’