Manufacturers offering good training and development opportunities are more likely to secure the management recruits they want than firms offering higher salaries, according to new research.
Recruitment consultancy William Holden found that management candidates are actively seeking positions where they can broaden their skills rather than those offering top pay awards.
The trend is forcing employers to use training packages and structured career paths as bargaining chips to attract executive level staff.
`The trend first became apparent among motor industry clients who were seeking middle and higher level managers,’ said Tara Barlow, manager at William Holden.
`The growing demand is for graduates or for appropriately skilled personnel who may have been attracted into the industry from outside. Applicants tell us that training opportunities are an increasingly important consideration for them making their career choice.’
Candidates are choosing employers with better training because they believe it gives them an advantage when opportunities for promotion arise, said Barlow. As a result they increase their future earning potential.