Two studies claim UK manufacturers are failing to exploit the internet.
A survey of 100 manufacturing companies in the Midlands by JBS Computer Services of West Bromwich reveals that only 2% of firms have websites designed to generate e-business.
Some 52% of the firms lacked a website, and though 36% had a brochure-style site, only 2% were designed for e-business transactions.
Colin Boag, managing director of JBS, said: `In most cases decisions about back-office systems are made separately from those involving the internet. Real benefits can only start to be achieved if a sound back-office system is linked with a well-designed web presence and a good e-business offering.’
The survey supports a report last month that highlighted severe gaps in supply chain strategy among UK manufacturers.
Research by Computer Associates subsidiary interBiz found 29% of firms didn’t know how e-business could optimise their operations. About 47% delegated e-business to the IT department, while only 17% drove it from board level.