Vauxhall will become the first manufacturer to sell cars on-line, with the launch of its new website on 1 November.
Customers will be able to choose from a selection of six special versions, dubbed `.com’ models, which will be unavailable through dealerships. These will be delivered direct to their doors within a week.
Nick Reilly, Vauxhall chairman and managing director, said: `Customers will benefit from savings in marketing and distribution costs, which will be reflected in lower list prices.’
However, these savings will be balanced by the loss of dealers’ sales incentives such as free motor insurance.
Along with other car manufacturers, Ford has recently announced it is cooperating with Microsoft to sell cars via the internet in the US. But it has no plans to take the same approach with the European market.