Should the government encourage people to buy British? That was the notion posed by one manufacturing delegate at this week’s British Chamber of Commerce conference in Birmingham. Today, the question of buying British seems more appropriate to the spending habits of the German motor industry, than to those of British business or consumers. The high level of international content in some UK-branded products, or the high British input in some foreign-branded products make the idea a non-starter. British business has come a long way since the last Buy British campaign, just one generation ago.