The Year of Engineering Success campaign, which promotes engineering as a career, could be prolonged for another five years.
Dr John Williams, chief executive of the Institution of Electrical Engineers and a board member of YearCo, the company which runs Yes, said a new report recommends that the initiative should continue.
Williams, who leads the Yes working party looking at the campaign’s future, said: ‘I think YearCo will approve a go-ahead.’ He said the Yes logo would probably still be used and the word ‘Yes’ would be in the title of a renewed initiative.
Mike Hird, Yes communications director, said ‘by the end of October we will know for sure whether the Yes campaign is continuing. There is a will to go on.’
Williams admits that Yes has not achieved complete success. ‘We need to look more carefully at what success we’re achieving. Every patron agrees that momentum has got to be carried forward. A future Yes programme would need to direct more attention on education and on parents.’
Patrons have provided around £1.3m to finance the initiative, and £20m has been spent by exhibitors and supporters at 5,000 regional events. YearCo patrons include British Aerospace, British Gas, the Engineering Council and institutions like the IEE.
Dr Bernard Rickinson, chief executive of the Institute of Materials, thinks ‘it would be sad if Yes came to an end. I think most people believe Yes has been a success, but I am aware there are claims to use its money to do other things.’