Plastic Logic cancels QUE electronic reader

Plastic Logic announced this week that it has cancelled its QUE electronic reading product, which it debuted at CES in January and was scheduled to ship earlier this year.

Plastic Logic says it is now revising its product strategy and plans to shift its focus to bring to market a second-generation ProReader plastic electronics-based product.

‘We recognise the market has dramatically changed, and with the product delays we have experienced, it no longer make sense for us to move forward with our first generation electronic reading product,’ said Plastic Logic chief executive Richard Archuleta. ’This was a hard decision, but is the best one for our company, our investors and our customers.’

In March 2010, Plastic Logic told its customers that it had postponed first QUE ProReader shipments until summer 2010.

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