Figures released by the SMMT show that new car registrations fell 13.2 per cent in July following 12 successive monthly rises.
Despite this drop, the market remains 15.1 per cent up over the first seven months of 2010 compared with 2009.
Overall, the 2010 new car market is expected to total 2.018 million units, or 1.2 per cent above 2009.
The market is expected to slow in the second half of 2010, but remain broadly stable over the full year.
‘A drop in private registrations compared with the scrappage-fuelled months of 2009 was expected and has brought the first market decline for 12 months,’ said Paul Everitt, SMMT chief executive. ‘Subdued consumer confidence and a still fragile economic recovery make the outlook for the remainder of 2010 challenging, but a stronger than expected first half means full-year volumes are still forecast to exceed 2009’s total.’