New web resource for Anatune

Anatune, a supplier of customised chromatography-based analytical instrumentation, has engaged Igentics to construct a web site to help gas chromatographers find technology solutions.



The new site (www.anatune.org) reportedly enables Anatune’s customers to use structured browsing to search for gas chromatography (GC) and gas chromatography-mass spectrometry (GC-MS) application notes, product literature and other information.



Ray Perkins, managing director, Anatune, said: ‘Our customers don’t buy products – they buy what our products can do so it was imperative that the new resource site enabled our users to quickly find the most relevant solution to their problem. Igentics helped us to achieve this by developing an intelligent search facility that filtered available information first by analytical technique, then by matrix and finally by analyte class.’



Aggregated data provides a picture of customers’ interests which enables Anatune to adjust products and service levels and develop more targeted marketing and sales campaigns.



Anatune is a chromatography-based analytical equipment and solutions provider that works in partnership with suppliers – Agilent Technologies, GERSTEL, Horizon Technology, IST,


MIDI, PyrolAB, SIM, and Teledyne Tekmar ­ to deliver solutions to chromatographers working in environmental water, flavour & fragrance and pharmaceutical laboratories. Its customers include companies such as ALcontrol, AstraZeneca, BP, GlaxoSmithKline, Shell and Unilever.