Brewing it up in China

Qualcomm and China Unicom have established a joint venture – Unicom-BREW Wireless Technologies – to foster the development of BREW-based CDMA wireless data applications.

Qualcomm and China Unicom have established a joint venture – Unicom-BREW Wireless Technologies – to foster the development of BREW (Qualcomm’s Binary Runtime Environment for Wireless) -based CDMA wireless data applications.

Unicom-BREW’s ownership is evenly split between the two companies. Specific investment numbers were not disclosed, but executives confirmed that the joint venture has an initial investment of tens of millions of Renmimbi (RMB) (US$1 = 8.28 RMB). China Unicom vice president Lu Jianguo has been appointed chairman of the board for the venture, with Jing Wang, senior vice president of international strategic and regulatory affairs at Qualcomm, appointed as vice chairman.

China Unicom has selected Qualcomm’s BREW solution in order to provide its customers with over-the-air downloadable games, position location, specialty business applications and more.

Unicom-BREW Wireless Technologies will offer BREW training and technical support. The new company will also train local developers, establish a BREW developer lab, create a phone support centre for developers, provide testing services for applications, as well as promote the BREW solution and conduct university outreach programs.

Qualcomm’s BREW platform is part of a complete, end-to-end solution for wireless applications development, device configuration, application distribution, and billing and payment. Carriers’ BREW-based services will enable consumers to customise their handsets by downloading applications over the air from a carrier’s application download server.

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