Music to Omnifone’s ears

Mobile music innovator Omnifone was awarded the mobile music category at this year’s Future Mobile Awards by sponsors Juniper Research


London-based mobile music innovator Omnifone was awarded the mobile music category at this year’s Future Mobile Awards by sponsors Juniper Research for its MusicStation system.



The Future Mobile Awards are presented to companies that have made significant progress within their particular sector during the previous year, and are set to make further impact.



Omnifone chief executive officer Rob Lewis said: ‘The subscription based unlimited downloads model is coming of age; traditional pay per track services are failing to engage the majority of mobile users and failing to generate significant revenue for the mobile and music industries.



‘MusicStation is now live across three continents, providing a differentiated music experience to consumers and enabling mobile network operators to remain centre stage of music whilst substantially increasing revenues over traditional pay per track services.’



Dr Windsor Holden, panel judge and principal analyst at Juniper Research said, ‘Omnifone’s MusicStation is a highly exciting product: it enables users to access unlimited music content at a modest cost, and is extremely ‘sticky’.



‘The fact that those users build up a playlist, which would be lost if they then churned to another operator, will make them loath to unsubscribe. An excellent application and associated business model.’



Omniphone partners with Vodaphone in the UK.