European carriers place $1.2 billion 7E7 order

Boeing today confirmed announcements that Italy’s Blue Panorama and First Choice Airways of the United Kingdom have selected the 7E7 Dreamliner to replace their existing fleets.

Boeing today confirmed announcements that Blue Panorama of Italy and First Choice Airways of the United Kingdom have selected the 7E7 Dreamliner to replace and expand their existing airplane fleets.

In separate press conferences in Rome and London, the carriers announced plans to acquire a total of 10 7E7s, valued at $1.2 billion at list prices. Blue Panorama will add four 7E7s to its fleet at a value of $500 million and First Choice will receive six 7E7s. Contract negotiations are expected to conclude later this year. Deliveries are scheduled to begin in 2009.

“Today’s announcements are ringing endorsements of the 7E7’s broad appeal across a spectrum of airlines,” said Marlin Dailey, vice president of Sales for Europe, Boeing Commercial Airplanes.

“The 7E7 has the versatility and flexibility that allows airlines that offer scheduled or leisure service, or a mix of both, to adapt to their own evolving business models and to the dynamic demands of the market,” added Dailey.

Blue Panorama and First Choice are in the process of evaluating their engine options, which include the General Electric GENX (GE Next Generation) and Rolls-Royce’s Trent 1000.