The design facility draws on advanced audiovisual technologies with the projection power of the world’s highest-resolution projectors to significantly speed up product development cycles following an investment of £2m.
The four-walled facility will allow engineers and designers to see and interact with life-size, photorealistic three-dimensional models of vehicles and components. The system reduces the need for physical prototypes, saving time and money.
The Virtual Reality Centre employs eight Sony SRX-S105 ultra-high-resolution projectors that produce photo-quality interactive 3D imagery where pixilation on the rear-projection screens is almost imperceptible. The user wears 3D glasses to experience ‘ultimate realism’ with an ultra-high resolution that is said to be four times the definition of full-high-definition TV.
Working in partnership with Sony, Sun Microsystems, ICIDO and Midlands-based HoloVis International, the JLR team was able to bring together all of the different components of the project to design, manufacture, install and support this next-generation virtual environment for Jaguar and Land Rover.