Auto coatings sold off

Rohm and Haas is to sell its European Automotive Coatings business, including its manufacturing site in Strullendorf, Germany, to the Mäder Group.


Rohm and Haas is to sell its European Automotive Coatings business, including its manufacturing site in Strullendorf, Germany, to the Mäder Group, an independent manufacturer of hi-tech industrial paints and coatings based in Lille, France, with operations throughout Europe.


The transaction is expected to close later this year.


This transaction completes Rohm and Haas Company’s divestiture of its Automotive Coatings business, which started with the sale of the its Automotive Coatings operations in North America (United States, Canada and Mexico) and the Asia Pacific region to Nippon Paint in October 2006.


The business manufactures a  range of automotive coatings, with a focus on interior water-based products, which are supplied to high-end OEMs.  In addition, the business also produces specialty coatings with applications in the general industrial and optical media markets. The business had sales of $25 million in 2006 and sales of $7 million in first quarter 2007. Financial terms of the transaction were not disclosed.


An important consideration in the sale was for a buyer who would acquire and continue to invest in the site and its employees.


The coatings business acquired from Rohm and Haas Germany will be integrated into a new company named Mäder Plastilack with the intention of building a strong synergy between Mäder’s French Division, Soritec, located in Saint-Georges-sur-Loire in western France, that is currently dedicated to plastic coatings.  The new Mäder Plastilack GmbH located in Strullendorf will also be focused on plastic coatings manufacture and contribute to making the company the European leader in interior automotive coatings.


Mäder’s Soritec division has developed a strong position in automotive coatings business in France, Spain and Italy with Renault and PSA. Mäder Plastilack will commercialise products developed for German OEMs and capitalise on its market position in Germany and Eastern Europe. Together, these two sites will be able to serve all the European car manufacturers.


In the optical market, Mäder Group, as a producer of UV curing resins, will look to build Mäder Plastilack business in Europe and Asia.  Mäder will also look to build Mäder Plastilack’s general industrial coatings market in cosmetics in France.


Approximately 125 Rohm and Haas employees will be part of the acquisition.