Strategic alliance is more than just window dressing

BT has signed a new strategic alliance with Microsoft’s that will see the two companies collaborating on how to bring dynamic broadband applications to the market.

BT has become one of Microsoft’s key European telecoms partners after signing a new strategic alliance that will see the two companies collaborating on how to bring dynamic broadband applications to the market for residential and business customers.

Microsoft and BT will focus their efforts on five key programmes, developing applications for multi-media home computing, web services and portals and the new generation of mobile computing. The two companies will also seek to increase the productivity and flexibility of large organisations through the alliance.

Around 30 separate projects are included within the five programmes, with details being announced as they progress. The latest of these involves discussions with Microsoft about becoming the software and digital content partner for BT Home Computing.

Ben Verwaayen, chief executive of BT Group, said: ‘Make no mistake, this alliance is not window dressing. Our relationship with Microsoft in Europe is moving on to an unprecedented and exciting level that will bring real benefits for the customers of both companies.

‘BT has accelerated on all fronts during the past year to make broadband available to more customers across the UK. Now we want to do all we can to make broadband as attractive as possible to potential customers, residential and business, by giving them the compelling applications that will deliver a superb online experience that meets their needs and aspirations. That’s where this alliance comes in.

‘By combining our broadband drive with Microsoft’s software capability, this will be a formidable alliance that will transform the experience of our broadband users.’

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