A novel digital processing and printing technique is used to incorporate both 2D and 3D imagery on the bedding material. This means that when viewing them normally, a striking Spider-Man image can be seen, but when 3D glasses are worn, a third dimension instantly becomes apparent.
The technology, developed by the researchers at the Manchester University’s School of Materials and Tri-D Textiles – a company started by academics at the University – will feature exclusively in the autumn/winter Argos catalogue.
Prof Robert Young, head of Manchester University’s school of materials, said that the researchers would continue to work with Character World and Brand 360 to bring yet more innovative products to the market.
Danny Schweiger, director at Character World, said: ‘This new product range is a first for Character World and I’m confident our innovative design will fly off the shelves. It looks fantastic without the glasses and even better with them when the final dimension is revealed. We are planning to apply this technique to other characters that we license in the near future.’