JLR teams up with Gorillaz for app challenge

Jaguar Land Rover and virtual band Gorillaz are working together to unearth the next generation of talented electronic and software engineers.  

In a new section of the band’s mixed reality app, users can take on a code breaking challenge that will test a range of skills. Those who complete the challenge successfully will be fast-tracked through JLR’s recruitment process, with the next step being a video interview. Applications are open to all ages, offering a range of roles at apprentice level (16-18), graduate level (18-22) and direct employment (22+).

“As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit,” said Alex Heslop, head of Electrical Engineering at Jaguar Land Rover.

“Here we’ve found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind.”

The Gorillaz App places the user inside the band’s house, enabling them to interact with the various virtual band members. JLR’s recruitment area is set in the garage, where you can learn about the company’s I-Pace concept car with the help of guitarist Noodle. Users are then invited to take part in the Alternate Reality Game format (ARG), a challenge that sets them a series of code breaking puzzles.

“This exciting collaboration between Gorillaz and Jaguar Land Rover adds an Alternative Reality Game layer to what is already a cutting edge mixed reality mobile experience combining AR, VR and 360,” said Davor Krvavac, executive creative director at B-Reel London, the company behind the app.