Media gets Pervasive in Bristol

The Pervasive Media Studio opened this week in Bristol to develop new forms of electronic media that are sensitive to where users are and what they are doing.



The studio brings together the computing, communications and creative industries to explore how new technologies could be used and what experiences could be created by this growing pervasive media environment.



The studio itself offers project development space, a wide variety of events and seminars for businesses and a creative learning programme for education and community groups.



Clare Reddington, managing director of the studio, said: ‘Supporting the needs of this exciting new media environment not only requires a diverse set of skills and insights but also a collaborative approach to innovation. Our aim is to bring together the talent, ideas and research to do this here in Bristol and create a unique centre that can hold its own in the international creative arena.’



The studio is collaboration between HP Labs and Watershed the UK’s first and leading media centre, with University of the West of England and Bristol University as well as the south west’s creative and technology industries. The project was backed by the South West Regional Development Agency (RDA) to support the region’s £9.3bn creative economy.