Motorola gets the message

Motorola and Anam Mobile today jointly announced that Motorola has made a strategic investment in Anam, a developer of messaging infrastructure products for the mobile telecoms industry.


Motorola Ventures, the investment arm of Motorola and Anam Mobile today jointly announced that Motorola has made a strategic investment in Anam, a developer of next-generation SMS and MMS delivery platforms for the mobile telecoms industry. Terms of the investment were not disclosed.



Anam’s patented Smart Services Framework intercepts messages and applies additional consumer oriented service logic to them. This allows operators to launch new SMS and MMS services to their subscribers, increasing traffic and driving wireless data revenues. Anam was founded in 1999 and is headquartered in Dublin, Ireland with offices worldwide.



“The messaging market is the most mature consumer-oriented mobile data services market but has been the subject of little genuine service innovation,” said John O’Donohue, managing director of Motorola Ventures EMEA.



Gerry McKenna, CEO at Anam Mobile, added: “Globally, as SMS retail pricing continues to decline, the significance of premium service revenues continues to grow. By offering Smart Services, operators can expand the premium SMS and MMS market with services that have genuine long-term consumer appeal.



“Our launch pack of Smart Services will guarantee immediate bottom-line impact as well as offering longer-term advantages regarding market differentiation and customer retention.”



Existing investors in Anam include Mayfair Venture Capital and EnterpriseIreland.