National Instruments UK & Ireland Announces First Female Field Sales Engineer

Sarah Brady is new NI customer contact for East Midlands and North East

Newbury, UK, July 2, 2008 – National Instruments UK & Ireland has recently promoted Sarah Brady to Field Sales Engineer for East Midlands and the North East.  In her new role, Sarah, who now lives in Sheffield, South Yorkshire, will be the first point of contact for customers in the East Midlands and the North East, with responsibility for specifying systems and introducing National Instruments innovative hardware and software.

Sarah began her career at National Instruments in 2004, as an Internal Sales Representative, after graduating from the National University of Ireland Galway with a degree in Applied Physics and Electronics. Following a successful year in inside sales, she transferred to the Application Engineering team, to provide technical support to customers.  Added to this valuable experience, Sarah has enjoyed two assignments as a Technical Marketing Engineer where she drove the technical content for NI seminar tours and authored articles for industry magazines.
“I’m very excited to have this opportunity” said Sarah Brady, “and I’m looking forward to using the skills I’ve developed over the past three years to begin implementing systems and helping to make our customers more successful”.

As with all National Instruments Applications Engineers, Sarah was enrolled into the Engineering Leadership Program (ELP), the premier training program for individuals interested in career development at National Instruments. While in this program, engineers develop product knowledge as well as leadership skills, which prepare them for successful careers. National Instruments ‘promote from within’ policy coupled with its rapid growth demands a steady flow of qualified engineers to fill positions in Marketing and Technical Sales.

“At National Instruments, we always hire the brightest and best engineers straight from university” said Ian Bell, Regional Director of Marketing. “The Engineering Leadership Program, with its blend of on-the-job and class-based learning, really gives our graduate engineers a headstart in their field-based careers and it contributes to the success of our direct sales approach”.

Throughout two years of intensive training on products and applications, ELP Engineers – the interface between National Instruments and its customers – deliver creative and timely solutions to customers’ technical issues. They work extensively with every department in the company, primarily assisting Sales and Marketing – but also feeding information back to Product Design and Manufacturing.

Because of the broad exposure to the company coupled with short-term assignments with Technical Sales and Marketing, ELP engineers can establish the direction they want to pursue in their careers. In addition, they have the opportunity for travel within UK/Ireland (and potentially internationally) to conduct customer training and seminars, attend trade shows and give product presentations.

About National Instruments
National Instruments ( is transforming the way engineers and scientists design, prototype and deploy systems for measurement, automation and embedded applications. NI empowers customers with off-the-shelf software such as NI LabVIEW and modular cost-effective hardware, and sells to a broad base of more than 25,000 different companies worldwide, with no one customer representing more than 3 percent of revenue and no one industry representing more than 10 percent of revenue. Headquartered in Austin, Texas, NI has more than 4,800 employees and direct operations in nearly 40 countries. For the past nine years, FORTUNE magazine has named NI one of the 100 best companies to work for in America. In the UK & Ireland, NI is headquartered in Newbury, Berkshire, providing local sales, marketing and support, and has been named in the Financial Times 50 Best Workplaces for the past three years.

For More Information
Contact NI Tel : (01635) 523545  Fax : (01635) 523154  e-mail :

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